The mark, the palette, the words.
Everything needed to feature Health Reimagined correctly — in an article, on a partner page or on air. Read it here, or take the whole kit away as a PDF.
01 — Logo
The mark and the wordmark.
Use the lockup as supplied, unaltered. Letter-spacing, weight and the emblem are fixed — do not rebuild the mark with type.
Vector SVG or EPS versions are available on request.
02 — About
How to describe the initiative.
Health Reimagined is an Alphiniti-led initiative that convenes employers, providers, payers, advisors and innovators to improve care quality and access, reduce unnecessary cost and encourage cross-sector innovation. Its gatherings are working sessions, not conferences: participants bring a specific problem and leave with the next step. What comes out of the room is published, attributed and open.
Health Reimagined is an initiative of Alphiniti. Member organizations and collaborators are independent and participate on their own terms.
- Website
- healthreimagined.life
- Short form
- An Alphiniti-led initiative convening people and organizations across health, wealth and care to improve healthcare quality and access, reduce unnecessary cost and encourage cross-sector innovation.
04 — Colour scheme
Navy, blue, cyan, paper.
Navy
#0D1030
Primary ground and headline text on light surfaces.
Electric Blue
#167FEA
Links, primary buttons and highlights.
Signal Cyan
#57D8F3
Accent: eyebrows, focus rings, small emphasis.
Warm Paper
#F6F5F0
Page background and quiet panels.
Ink
#20243A
Body copy and secondary text.
White
#FFFFFF
Cards and reversed type on navy.
05 — Typography
One serif, used with restraint.
Headlines and body copy share a single serif. The only exception is the Alphiniti wordmark, which keeps its own sans-serif face.
Beyond the silos. A better way forward.
- Headings
- Georgia, "Times New Roman", serif
- Display sizes from 24 to 48 px, sentence case, tight leading (1.1–1.2).
- Body
- Georgia, "Times New Roman", serif
- 17 px at 1.65 line height, measure of roughly 65 characters.
- Eyebrow and labels
- Georgia, "Times New Roman", serif
- Uppercase, 11 px, tracked to 0.22 em.
- Alphiniti wordmark
- "Aptos", "Segoe UI", Helvetica, Arial, sans-serif
- Used only for the parent name, never for headlines or body copy.
06 — Format specifications
Sizes, space and files.
- Logo files
- Full-colour PNG supplied for light and dark backgrounds. Vector SVG or EPS on request.
- Minimum size
- 32 px tall on screen; 12 mm tall in print.
- Clear space
- At least the height of the emblem on every side of the lockup.
- Backgrounds
- Navy #0D1030, Warm Paper #F6F5F0 or white. Do not place the mark on photography without a solid panel.
- Never
- Recolour, stretch, crop, outline, rotate or add effects to the emblem or wordmark.
- Photography
- 16:9 landscape, minimum 2000 px wide, credited to Health Reimagined.
- Name in copy
- “Health Reimagined”, adding “by Alphiniti” when the parent is named. Never initials.
- This document
- A4 portrait PDF, 210 × 297 mm, downloaded from this page.
Take the kit with you.
The full kit downloads as an A4 PDF — logo, description, call to action, palette, typography and format specifications in one file.
Media contact: Health_Reimagined@alphiniti.com